To be the preferred supplier in our chosen markets, by placing top priority on meeting our customer needs through providing unmatched high standards of customer service.

To be a responsible employer duly rewarding good performance, developing peoples ability/potential fully.

To provide a return on investment to our shareholders by achieving real growth o their investment through profitability and acquiring assets.

To be a responsible and caring corporate citizen by maintaining and improving the community in which we operate.

To conduct our business in accordance with the policies, rules, and laws of the country by striving for the highest standards of integrity.